Marriott Hotel International Total Quality Management

Brief introduction of Marriott Hotel International Marriott hotel international is one of the largest lodging companies globally. This company has maneuvered in more than 68 countries under the leadership of Mr. Marriott who is the chairperson and the chief executive officer.Advertising We will write a custom report sample on Marriott Hotel International Total Quality Management specifically for you for only $16.05 $11/page Learn More The leadership of Marriott is considered as a success of this company as it started as a family restaurant to a global lodging business. As the leader of the company, the chairperson says that, the company’s main vision is lead in offering lodging services in the world. The vision of this company is grounded on several issues like taking good care of the guests, possession of wide operating knowledge, making use of skilled and diverse workforce, and finally offering one of the best lodging services. Under the leaders hip of Marriott, the company has for several years continued to enjoy a strong customer base, and an improving growth of profitability. The origin and development of Total Quality Management The total quality management is a theory applied in most of organizations in efforts of improving quality and performance to meet or exceed customers’ needs. The only way through which the company can achieve this, is through application of quality functions and services in the entire company (Mukherjee, 2006). The total quality management incorporates the general quality actions taken by a company such as quality development, quality control, and above all ensuring there is quality assurance in the services offered by the company. The total quality management involves all levels of management as well as all the company employees. The origin of total quality management is believed to be quality assurance methods that existed during the First World War. The development of total quality man agement was made possible by the large-scale production that emerged after the war. This large production was associated with poor quality of the products services. To minimize the chances of producing poor quality services and products, some quality officers were appointed to ensure the entire production was of quality.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More After the First World War, it was a common exercise in almost all manufacturing companies to inspect the quality of goods and services produced. The emergence of statistical quality control, gave an assurance of testing the quality of sample pieces, as it was not possible to inspect every commodity. By mid 1950s, the quality control exercise was crucial especially in Japanese industries, whereby all the employees could adopt the system within the company . By the late 1970s, the total quality exercise was widely used mostly b y the large companies, and was used by all employees starting from the top management to casual laborers. When other nations discovered how products manufactured in Japan were of good quality, they also started adopting the exercise of quality control. Application of TQM techniques in improving efficiency and effectiveness of business When companies make use of total quality management, there is a high probability of improving efficiency and effectiveness of the entire organization. For instance, Marriott hotel international have applied several techniques of TQM to ensure a positive outcome (Mukherjee, 2006). Through the assistance of the executive management, employees are trained on the concepts of offering good quality services to the customers. The main techniques that the management team of Marriott hotel international is employing qualified staffs, who gives a positive approach to those sensitive areas like the check in point, serving customers within the shortest time possib le, offering a friendly approach, and solving customers problems. Cleanliness of the rooms and wonderful housekeeping services may make all other wrongs to be forgiven by any guest. One aspect that constitutes to the good reputation of this company is the cleanliness especially the admirable housekeeping services that are offered. Moreover, to make their total quality management systems more effective, Marriott is providing an extensive training to all area managers as soon as they are hired. The major reason of doing this is to ensure that the leaders of the company are enlightened on how to offer quality services . Without a good leadership, it can be very challenging for any organization to offer best services and to attain its overall objectives.Advertising We will write a custom report sample on Marriott Hotel International Total Quality Management specifically for you for only $16.05 $11/page Learn More Once a manager is employed in this company, before offering services, they are booked into a one-week training program, where they are equipped with the necessary knowledge and skills to enable them serve the customers well. After undergoing this training, they are responsible of teaching other members of staff on how to offer quality services to customers. According to various researches done by several analysts, the outcomes of poor quality services in any business are very costly. Most of the time, the experience of poor quality services in an organization occur due to having employees who are not empowered fully to solve quality shortcomings, or presence of employees who are not willing to give adequate results. In our day-to-day lives, we have also experienced inadequate services in various organizations whereby, once served you feel like never coming back for more services. These negative experiences occur especially because of having a team of staff who never care about what they deliver, as they are never held respons ible for their mistakes (Mukherjee, 2006). To some extent, the management of the company is the source of this poor service delivery, because of failure to acknowledge employees that every person would be held responsible for his or her deeds. Once a company start trending in such manner, the likely consequence is loosing customers and creation of a good opportunity for the competitors to take over and serve the customers. Approaches towards improving customer care Currently the company has managed to come up with 18 different lodging brands that include limited service and full service that have a variety of services to serve the needs of any traveler. The company is currently managing and contracting various hotels and resorts under the Marriott. The work coverage of the company has widened with time due to expansion of its services. This expansion on the other hand has resulted to increment of the customers globally. Starting from the financial base of the company to its customer network, the company has a good record of expansion for the period it has existed in the market. It is an obligation of every company whether a non-profit or profit making to ensure that its customers are served satisfactorily with the best products or services. For the company to succeed in its operations, be it manufacturing or any other kind of business, the customer should be treated well through provision of quality services.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marriott being one of the biggest hotels internationally, with good reputation of its quality services, it has adapted a holistic system of formal Total Quality Management. This system is meant to ensure that the increasing customer coverage is offered with the best services of high quality. The hotel has made some extra efforts to ensure that every section of the hotel is equipped with quality services that are customer driven. The Marriott hotel international is under the category of service industry, and so its mandate to achieve its goals and objectives is to ensure its customers are happy. It is the nature of customers to share their experiences with others whether they are satisfied or not satisfied. For the company to ensure that their customers share a positive experience, the company should concentrate in making customers happy through admirable services. The reputation of the hotel and that of the brand depends mainly by the reactions of the customers. Customer satisfactio n is achieved easily through the application of Total Quality Management. Due to the wide acquired experience by the management of Marriott hotel international for the long period they have been in the market, they have pointed out the two main areas that are likely to be criticized by guests. The rooms and the check-ins are the most sensitive areas that require high quality services especially the front office. In Marriott hotel international these areas are well catered for by highly qualified staffs. Both the first contact and impression that guests receive in a service industry is very crucial, as he may keep coming back or may never desire such an experience again. How Total Quality Management contributes to Improving Quality, Efficiency Effectiveness Successful businesses like Marriott hotel international have a management system that understands the likely effect of offering quality services to the customers. Due to such realization, the most competitive businesses, keeps on regularly improving their quality standards. Regularly, through the business News we hear of most famous companies declaring that their priority is to make the dreams of their customers come true through offering quality services that would satisfy the customers and keep them coming back for more products and services. For instance, we heard of Ford Motor Company and Honda Motor Company announcing their first priority of satisfying their customers through wonderful and long lasting products that are friendly to the customer’s finances and to the environment (Clarke, 2007). Despite the fact that these companies are among the leaders globally, they still insist in improving the quality of their products to keep their customers happy. Even if the company have been in the market for a long duration of time, and have acquired many customers, the journey should not end there, as the customers’ needs are as dynamic as the products or the services in the market. The tastes an d preferences of the customers keep on changing with the advancement of the technology and the whole globalization. This calls for the companies to keep working harder to be in a position to handle the dynamic changes in the market especially the customer’s needs (Clarke, 2007). Although Marriott has been in the market for quite a long period, they have continually embraced the current total quality management systems to be in a position to handle the challenges during the tough economic periods. Just like other successful companies, Marriott hotel international has for several years tried to apply the total quality management system to handle and ensure a long-term survival and success through customer satisfaction . Several policies have been put in place to ensure this holistic system they adopted works out well. Due to their improved customer coverage, the productivity of the company also increased, and this is achieved by making all the employees in the company to partic ipate and feel as part of the entire company. The employees are encouraged by this system to assist in improving the various processes found in the company, services, and making the culture of the company a long lasting one. Quality leaders such as Joseph Juran have contributed much in interpreting what such a system should entail to ensure a productivity results. The total quality management system comes up with practices that when utilized well the company benefits much from offering good quality services and an increased productivity. Some of the practices that Marriott hotel international has incorporated in their operations include putting every employee busy to work to accomplish the transformation (Mukherjee, 2006). During the working hours, employees are ever busy with everyone taking a close inspection to his or her duties. Idleness of the employees is something unheard of in Marriott hotel international. During the time of relaxing, the employees are engaged in some talks meant to improve the services of the company. Another practice that has made this holistic system a success is through the provision of education programs to improve the efficiency of every employee. As technology advances, the demands of customers in the business also keep on changing and that is why these education programs are so important to the employees to keep them updated. Another aspect is by all means breaking barriers among staff working areas, if an employee discovers that there is something not attended to, if the person responsible is not available, he or she should attend to that duty first. Incase of any problem or a challenge employees are given a break through of reporting such issues as quick as possible to the right people for the problem to be fixed on time (Clarke, 2007). For a long duration of time, the Marriott and other successful companies they have been able to utilize the practices of total quality management for positive impacts in their companies. The a pplication of this complex system requires committed leaders and other team of staffs to work together through supporting one another to ensure the company improves its productivity. However, not in all cases that the application of total quality management ends up successful. Severally, some companies have reported failure of total quality management approach (Mukherjee, 2006). For instance, if a company had a weak culture from the beginning it would always be hard for this system to change that culture within a short time. A bad company culture remains in the minds of the company’s stakeholders, for a very long period. Even if the company may change, the stakeholders do not admit the change as they believe in what they experienced in the past. Another aspect that may result to a failure is lack of support and commitment from the leaders. It would be hard for the employees to bring change through this system without the help of the top management. The practices of total qual ity management require the contribution of every individual in the company. When a company is offering poor quality services, there is a great cost of customer dissatisfaction and loss of business . When on the other hand is fighting to achieve good quality services there is a cost to be incurred like prevention costs. These are the costs that Marriott and other companies have incurred in the process of preventing the occurrence of poor quality services in the company. These processes include maintaining records and data, as well as the cost of training the employees when setting them ready to handle the challenges. Another type of cost is appraisal costs that are incurred by the company in its efforts of uncovering defects. Another type of cost is internal failure cost, a cost that incurs within the premises, and is realized before the service or the product reaches the customer . All these costs are associated with the efforts of the company to avoid offering poor quality services or products. These costs are considered less expensive than the cost of offering poor quality services or products. Marriott hotel international has made efforts to incur such costs, than to allow poor quality services that would limit its continuity in the market. Through this, this company has continued pleasing its customers through quality services. Criticism of Total Quality Management approaches to tourism As much as total quality management is useful to various organizations, it faces several criticisms. To begin with, the total quality system is not directly related to the general organizational strategy. The decisions that are made by the organization concerning total quality management are not connected to finances or other marketing approaches (Mukherjee, 2006). It is argued that quality issues should be part of functional side, and should not be treated as a separate entity. Another important factor that total quality management lacks is a clear planning for its impleme ntation, which should indicate the goals and objectives, and how they should be achieved. Moreover, the TQM consists of unrealistic goals due to lack of managerial skills because of failure to train employees about the total quality management philosophy. The employees should be fully equipped with knowledge of TQM philosophy. Conclusion In conclusion, the Marriott hotel international has benefitted much from the application of total quality management. Just like any other hospitality industry, total quality management is important due to the competition of the customers . There is an increased number of hotels offering hospitality services globally, thus for a hotel to retain its customers and attract more should offer quality services. The shortcomings of this system are outweighed by its advantages, and so its application to any organization is of benefit. The teamwork of the management team and all levels of employers can work best for this system. For the employees to adhere to the system, they require much support from the top management. Bibliography Bank, J, (2002), Essence of Management series, New York, Prentice Hall. Books LIc, (2010), Marriott International: Islamabad Marriott Hotel International, New York, General Books LLC. Clarke, A, (2007), International hospitality management: concepts and cases, London, Butterworth-Heinemann. Hakes, C, (2004), Total quality management: the key to business improvement,  Michigan, Springer. Mukherjee, PN, (2006), Total Quality Management, New York, PHI Learning Pvt, Ltd. This report on Marriott Hotel International Total Quality Management was written and submitted by user Quinn I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

25 Synonyms for Deceptive and Fake

25 Synonyms for Deceptive and Fake 25 Synonyms for â€Å"Deceptive† and â€Å"Fake 25 Synonyms for â€Å"Deceptive† and â€Å"Fake By Mark Nichol Many words related to deceptive and fake exist, but some have specific senses for distinctive usage. Here are some alternatives to these terms and the related words deceitful and false and their connotations. 1. Assumed: pretended, as in â€Å"an assumed name,† referring to a pseudonym used to conceal one’s identity (and, as a verb, to pretend); also, several unrelated meanings 2. Beguiling: deceptive, duplicitous, or diverting 3. Bogus: not genuine 4. Contrived: false or unnatural 5. Counterfeit: imitation or insincere 6. Delusory: deceptive 7. Dummy: imitation (and, as a noun, a mockup); also, several unrelated meanings 8. Ersatz: imitation or substitute (and generally inferior to the real thing) 9. Factitious: artificial or false 10. Fallacious: deceptive 11. Faux: imitation (usually in the sense of a design element or fashion item that deliberately mimics a more expensive material or fabric such as marble or fur) 12. Feigned: fictitious, or not genuine or real 13. Forged: imitation with intent to deceive; also, an unrelated meaning of being created by pressure and perhaps heat 14. Fraudulent: deceitful 15. Jive: deceitful (said of talk); also, superficial or foolish, or other unrelated meanings 16. Misleading: deceitful 17. Mock: imitation, in the senses of not being genuine or real 18. Phony: counterfeit, false, or fictitious; also, hypocritical 19. Pseudo: false (also a prefix in hyphenated and closed compounds such as pseudo-event and pseudopod) 20. Put-on: pretended 21. Sham: false, not genuine 22. Simulated: fake but intended or made to look genuine 23. Specious: deceptively attractive, or appearing genuine or truthful 24. Spurious: deceitful or imitation 25. Synthetic: not genuine; also, several unrelated meanings Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?What is the Difference Between Metaphor and Simile?Mood vs. Tense

Essay on The Problem Of Hiv / Aids -- Immune system, HIV, AIDS, Vaccine

Although HIV is no longer the death sentence it was back in the 80’s, it remains a thorn even in our modern societies. For instance, HIV treatment is exponentially expensive, and can only be afforded by people residing in developed countries. In fact most third world nations, are still in the 80’s as far as HIV treatment technology is concerned. In 2011 alone over two and half million people died of AIDS, with the continent of Africa topping the list (Gallo 267). With prices, for HIV medication up the roof and the virus becoming more resistant to medications there is nothing such as a happy ending for 50 million people world wide still leaving with the disease (Gallo 267). The clock is ticking not just for the forty million, but also, for the sci... ... middle of paper ... ...n the end only Kaprowsky knows . To even consider those who we trust with our life may have invented the worst disease that has cause over 26 million fatalies so far is unimaginable(Gallo 266). Hoopers theory is not neccesarily a smoking gun but it does raise questions on the credibility of doctors. Hoopers intentions in writing his book the river wasn’t to point a finger but to raise awareness of how often medical errors occur with the minority being used as the guinea pigs; Nevertheless, for magic and all the millions of people living with AIDS the fight continues, a fight to decrease aids fatalities and find a cure, in this fight only one person has been cured so far, the famous berlin patient but as for the other forty million there is reason to hope,that in this developing technology that one day AIDS will be a dark history, surely nothing lasts forever.

Corporate Communication of the British Petroleum Company Research Paper

Corporate Communication of the British Petroleum Company - Research Paper Example Analysis of the FARMA Limited company is a main topic of this research paper. The researcher describes that company has emerged as one of the largest pharmaceutical and has its operations in more than 40 countries and products available worldwide. It was started in early 2000 by a group of medical researchers from Princeton University. It is one of those companies that gained tremendous success in just a few years. The research paper focuses on different corporate communications strategies and their impact on the successful business of FARMA Limited. The company combines the best values of entrepreneurship, business ethics, and strict acquiescence with current Good Manufacturing Practices. Since its creation, FARMA Ltd. has primarily endorsed research based pharmaceutical products. It is one of those few pharmaceutical companies who have developed their brand loyalty through innovative advertising strategies along with its strong marketing base. The ground-breaking strategies have he lped its products to be positioned in their respective curative areas. FARMA Ltd. has achieved this prestigious status through creative marketing strategies, promoting team work, human resource development and high-tech production facilities. The research paper and collaboration with prominent researches presents FARMA’s commitment to successfully manufacture high quality health products as well as prosperously organize company's corporative culture and communication on different levels, from crisis and to strategic to increase future success.

Business plan for running oil based Fragrances Company Research Paper

Business plan for running oil based Fragrances Company - Research Paper Example Business Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 v. Financial Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦6 Business Opportunity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦7 i. Mission Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦8 ii. Market Landscape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 iii. Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Customers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 i. Customer Profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 ii. Customer Feedback†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..10 Marketing Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦11 i. Goal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 ii. Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 iii. Products†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 iv. ... Phase II†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15 iii. Phase III†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 iv. Phase IV†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 Management Team†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.22 Exit Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦24 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.25 A. Executive summary i. Business opportunity Elegance Fragrances Company seeks to create a strong oil based fragrance brands in United States through its marketing advantage. It will offer its patrons with a wide variety of oil fragrance selections with a special appeal to the health-aware-public outlined in the marketing segment of this plan. The products will be heal thy and environment friendly as they don’t contain neither toxics, nor harmful substances such as aluminum (Abrams 123). Though the Arabic and Muslim communities are our target customers, the products are expected to catch the attention of many people from different walks of life. The increasing numbers of people interested in aesthetics has increased the demand for fragrances not only among the Arabic and the Muslim communities but also other communities across the world. Elegance fragrances will be of high quality, and of low cost (Levesque & McNeil 78). The patrons will enjoy a variety of

Premarital Sex Essay Example for Free

Premarital Sex Essay Premarital sex is a huge problem in society today; the numbers are staggering. Among people who have been married, a raging ninety- three percent of men, and eighty percent of women (between ages eighteen and fifty-four) have lost their virginity before their honeymoon. Teens everywhere are not waiting until they are married to have sex. Teenagers are saying, ‘sex is fun’ and ‘everybody is doing it’. Teens are less developed, emotionally and physically before having sex, and they are not prepared for the serious problems that come along with their decision to have sex. There are always consequences when a teenager chooses to have sex. Teenagers, according to some polls, view premarital sex as acceptable as long as ‘two people love each other’. If at age sixteen a teenager tells a parent or someone older that they are in love, the parent will laugh and say that no teenager at sixteen has experienced true love. Love is something one experiences when one is mature and ready for a life-long commitment, not when one is involved in a two-year high school crush. Premarital sex is based on selfishness, not on love†. If one has passionate feelings for someone, one may feel the need to have intercourse with that person. Teens need to open their eyes and see the harmful effects of premarital sex. Premarital sex hurts you, running the risk of getting diseases and it profoundly scars you emotionally, by cutting you off from God. Some teenage girls are saying, Oh I’ll be fine, I am on birth control and we used a condom; there are no worries. No form of contraception can prevent a heart from being broken and a soul from being lost. Sexuality is an instinct imprinted into the genes of each living creature. Attraction to the opposite sex has been the key factor behind reproduction and survival of each species. Most of the species are born with only seasonal sexual necessities. They mate and reproduce only at limited times a year. Human beings, on the other hand, have active sexual instincts throughout his/her life; right from the very day he/she discovers his/her sexuality in pre-adulthood. This instinct has found overpowering the cultural advancement we have gained over the past. Sexuality is only sexuality for all other animals, but human beings have restricted forms of sexuality like pre-marital sexuality and extra-marital sexuality. The main reason behind introducing this restriction is that unlike all other animals we live in a civilized society with strict norms of morality and cultural obligations. The society always long for mature relationships and mutual respect between each member of this society. The main goal behind bringing in the sexual restrictions is that each member of this society should be treated with dignity and not as instruments of fulfilling lust. II. Body Meaning Though a human being gains the physical maturity of procreation at the beginning of puberty, he/she is considered eligible for mating and reproduction much later may be after 18 years of age or 20. And also the society insists that a sexual practice outside a marriage is improper and illegal at times. Premarital sexuality is any sexual activity with an opposite sex partner or with a same sex partner before he/she has started a married life. The term is usually used to refer the intercourse before the legal age of a marriage. Adults who presumably marry eventually also fall under this definition.

The Individuality of Daisy in Henry James Daisy Miller Essay -- Henry

Why did James create such a beguiling and bewildering character? Since the publication of James's novel in 1878, Daisy has worn several labels, among them "flirt," "innocent," and "American Girl." Daisy's representation of an American Girl of the late 19th century is evident. Her free-spiritedness and individuality reflect the social movement of the American middle-class. The â€Å"depths† of Daisy Miller that Kelley refers to could be read as â€Å"unsounded,† since the reader receives little insight to her feelings, and â€Å"unappreciated,† based on the perceptions of most characters. James likely viewed Daisy as admirable because of the individuality displayed in her actions, attitudes, and contrast to Winterbourne. When she enters the novella, Daisy quickly defies European conventions: after speaking with Winterbourne as though they had been long acquainted, he notes, â€Å"She had a spirit of her own† (472). Though perhaps not surprising to modern audiences, Daisy shocks Winterbourne, her mother, and Eugenio when she asks Winterbourne to take her out in a boat at night, declaring, â€Å"That's all I want -- a little fuss† (483). This assertive nature is later seen when Daisy invites Winterbourne to travel with the Millers and teach her brother Randolph, likely violating the etiquette with which Winterbourne is so familiar (471); ignoring the expectations for subtlety that Winterbourne complies with, Daisy tells him, â€Å"I don't want you to come [to Rome] for your aunt, I want you to come for me† (485). In Rome, Daisy continues conducting herself independent from the external influences of society. Mrs. Costello, who represents the geographically transcendent society, remarks that Daisy is a â€Å"dreadful girl† (477); she updates Winterbou... ...s too late[;] she was ‘carried away’ by Mr. Giovanelli† (501), and similarly when he acknowledges to Mrs. Costello that he had mistakenly thought Daisy reciprocated his affection (506). Thus when Winterbourne reveals â€Å"it was on his conscience that he had done [Daisy] injustice† (506), he probably refers to his deciding that she was not respectable (503), in addition to his comment about whether she was engaged. Daisy Miller can be viewed as an endorsement for individuality: James celebrates Daisy's independence in the face of society's imposition while ruining Winterbourne’s prospects for happiness as a consequence for his passivity. Readers should pity Winterbourne, and thusly admire and sympathize for Daisy; regardless of her dying, Daisy did not live unhappily like Winterbourne does. Works Cited James, Henry. Daisy Miller. New York: Penguin Books, 1986.

The Twilight Saga 2: New Moon Chapter 22 FLIGHT

DEMETRI LEFT US IN THE CHEERFULLY OPULENT RECEPTION area, where the woman Gianna was still at her post behind the polished counter. Bright, harmless music tinkled from hidden speakers. â€Å"Do not leave until dark,† he warned us. Edward nodded, and Demetri hurried away. Gianna did not seem at all surprised by the exchange, though she did eye Edward's borrowed cloak with shrewd speculation. â€Å"Are you all right?† Edward asked under his breath, to low for the human woman to hear. His voice was roughif velvet can be roughwith anxiety. Still stressed by our situation, I imagined. â€Å"You'd better make her sit before she falls,† Alice said. â€Å"She's going to pieces.† It was only then that I realize I was shaking, shaking hard, my entire frame vibrating until my teeth chattered and the room around me seemed to wobble and blur in my eyes. For one wild second, I wondered if this was how Jacob felt just before exploding into a werewolf. I heard a sound that didn't make sense, a strange, ripping counterpart to the otherwise cheery background music. Distracted by the shaking, I couldn't tell where it was coming from. â€Å"Shh, Bella, shh,† Edward said as he pulled me to the sofa farthest away from the curious human at the desk. â€Å"I think she's having hysterics. Maybe you should slap her,† Alice suggested. Edward threw a frantic glance at her. Then I understood. Oh. The noise was me. The ripping sound was the sobs coming from my chest. That's what was shaking me. â€Å"It's all right, you're safe, it's all right,† he chanted again and again. He pulled ne onto his lap and tucked the thick wool cloak around me, protecting me from his cold skin. I knew it was stupid to react like this. Who knew how much time I had to look at his race? He was saved, and I was saved, and he could leave me as soon as we were free. To have my eyes so filled with tears that I could not see his features clearly was wastefulinsanity. But, behind my eyes where the tears could not wash the image away, I could still see the panicked face of the tiny woman with the rosary. â€Å"All those people,† I sobbed. â€Å"I know,† he whispered. â€Å"It's so horrible.† â€Å"Yes, it is. I wish you hadn't had to see that.† I rested my head against his cold chest, using the thick cloak to wipe my eyes. I took a few deep breaths, trying to calm myself. â€Å"Is there anything I can get you?† a voice asked politely. It was Gianna, leaning over Edward's shoulder with a look that was both concerned and yet still professional and detached at the same time. It didn't seem to bother her that her face was inches from a hostile vampire. She was either totally oblivious, or very good at her job. â€Å"No,† Edward answered coldly. She nodded, smiled at me, and then disappeared. I waited until she was out of hearing range. â€Å"Does she know what's going on here?† I demanded, my voice low and hoarse. I was getting control of myself, my breathing evening out. â€Å"Yes. She knows everything,† Edward told me. â€Å"Does she know they're going to kill her someday?† â€Å"She's knows it's a possibility,† he said. That surprised me. Edward's face was hard to read. â€Å"She's hoping they'll decide to keep her.† I felt the blood leave my face. â€Å"She wants to be one of them?† He nodded once, his eyes sharp on my face, watching my reaction. I shuddered. â€Å"How can she want that?† I whispered, more to myself than really looking for an answer. â€Å"How can she watch those people file through to that hideous room and want to be a part of that?† Edward didn't answer. His expression twisted in response to something I'd said. As I stared at his too beautiful face, trying to understand the change, it suddenly struck me that I was really here, in Edward's arms, however fleetingly, and that we were notat this exact momentabout to be killed. â€Å"Oh, Edward,† I cried, and I was sobbing again. It was such a stupid reaction. The tears were too thick for me to see his face again, and that was inexcusable. I only had until sunset for sure. Like a fairy tale again, with deadlines that ended the magic. â€Å"What's wrong?† he asked, still anxious, rubbing my back with gentle pats. I wrapped my arms around his neckwhat was the worst he could do? Just push me awayand hugged myself closer to him. â€Å"Is it really sick for me to be happy right now?† I asked. My voice broke twice. He didn't push me away. He pulled me tight against his ice-hard chest, so tight it was hard to breathe, even with my lungs securely intact. â€Å"I know exactly what you mean,† he whispered. â€Å"But we have lots of reasons to be happy. For one, we're alive.† â€Å"Yes,† I agreed. â€Å"That's a good one.† â€Å"And together,† he breathed. His breath was so sweet it made my head swim. I just nodded, sure that he did not place the same weight on that consideration as I did. â€Å"And, with any luck, we'll still be alive tomorrow.† â€Å"Hopefully,† I said uneasily. â€Å"The outlook is quite good,† Alice assured me. She'd been so quiet, I'd almost forgotten her presence. â€Å"I'll see Jasper in less than twenty-four hours,† she added in a satisfied tone. Lucky Alice. She could trust her future. I couldn't keep my eyes off of Edward's face for long. I stared at him, wishing more than anything that the future would never happen. That this moment would last forever, or, if it couldn't, that I would stop existing when it did. Edward stared right back at me, his dark eyes soft, and it was easy to pretend that he felt the same way. So that's what I did. I pretended, to make the moment sweeter. His fingertips traced the circles under my eyes. â€Å"You look so tired.† â€Å"And you look thirsty,† I whispered back, studying the purple bruises under his black irises. He shrugged. â€Å"It's nothing.† â€Å"Are you sure? I could sit with Alice,† I offered, unwilling; I'd rather he killed me now than move one inch from where I was. â€Å"Don't be ridiculous.† He sighed; his sweet breath caressed my face. â€Å"I've never been in better control of that side of my nature than right now.† I had a million questions for him. One of them bubbled to my lips now, but I held my tongue. I didn't want to ruin the moment, as imperfect as it was, here in this room that made me sick, under the eyes of the would-be monster. Here in his arms, it was so easy to fantasize that he wanted me. I didn't want to think about his motivations nowabout whether he acted this way to keep me calm while we were still in danger, or if he just felt guilty for where we were and relieved that he wasn't responsible for my death. Maybe the time apart had been enough that I didn't bore him for the moment. But it didn't matter. I was so much happier pretending. I lay quiet in his arms, re-memorizing his face, pretending He stared at my face like he was doing the same, while he and Alice discussed how to get home. Their voices were so quick and low that I knew Gianna couldn't understand. I missed half of it myself. It sounded like more theft would be involved, though. I wondered idly if the yellow Porsche had made it back to its owner yet. â€Å"What was all that talk about singers?† Alice asked at one point. â€Å"La tua cantante,† Edward said. His voice made the words into music. â€Å"Yes, that,† Alice said, and I concentrated for a moment. I'd wondered about that, too, at the time. I felt Edward shrug around me. â€Å"They have a name for someone who smells the way Bella does to me. They call her my singerbecause her blood sings for me.† Alice laughed. I was tired enough to sleep, but I fought against the weariness. I wasn't going to miss a second of the time I had with him. Now and then, as he talked with Alice, he would lean down suddenly and kiss mehis glass-smooth lips brushing against my hair, my forehead, the tip of my nose. Each time it was like an electric shock to my long dormant heart. The sound of its beating seemed to fill the entire room. It was heavenright smack in the middle of hell. I lost track of the time completely. So when Edward's arms tightened around me, and both he and Alice looked to the back of the room with wary eyes, I panicked. I cringed into Edward's chest as Alechis eyes now a vivid ruby, but still spotless in his light gray suit despite the afternoon mealwalked through the double doors. It was good news. â€Å"You're free to leave now,† Alec told us, his tone so warm you'd think we were all lifelong friends. â€Å"We ask that you don't linger in the city.† Edward made no answering pretence; his voice was ice cold. â€Å"That won't be a problem.† Alec smiled, nodded, and disappeared again. â€Å"Follow the right hallway around the corner to the first set of elevators,† Gianna told us as Edward helped me to my feet. â€Å"The lobby is two floors down, and exits to the street. Goodbye, now,† she added pleasantly. I wondered if her competence would be enough to save her. Alice shot her a dark look. I was relieved there was another way out; I wasn't sure if I could handle another tour through the underground. We left through a tastefully luxurious lobby. I was the only one who glanced back at the medieval castle that housed the elaborate business facade I couldn't see the turret from here, for which I was grateful. The party was still in full swing in the streets. The street lamps were just coming on as we walked swiftly through the narrow, cobbled lanes. The sky was a dull, fading gray overhead, but the buildings crowded the streets so closely that it felt darker. The party was darker, too. Edward's long, trailing cloak did not stand out in the way it might have on a normal evening in Volterra. There were others in black satin cloaks now, and the plastic fangs I'd seen on the child in the square today seemed to be very popular with the adults. â€Å"Ridiculous,† Edward muttered once. I didn't notice when Alice disappeared from beside me. I looked over to ask her a question, and she was gone. â€Å"Where's Alice?† I whispered in a panic. â€Å"She went to retrieve your bags from where she stashed them this morning.† I'd forgotten that I had access to a toothbrush. It brightened my outlook considerably. â€Å"She's stealing a car, too, isn't she?† I guessed. He grinned. â€Å"Not till we're outside.† It seemed like a very long way to the entryway. Edward could see that I was spent; he wound his arm around my waist and supported most of my weight as we walked. I shuddered as he pulled me through the dark stone archway. The huge, ancient portcullis above was like a cage door, threatening to drop on us, to lock us in. He led me toward a dark car, waiting in a pool of shadow to the right of the gate with the engine running. To my surprise, he slid into the backseat with me, instead of insisting on driving. Alice was apologetic. â€Å"I'm sorry.† She gestured vaguely toward the dashboard. â€Å"There wasn't much to choose from.† â€Å"It's fine, Alice.† He grinned. â€Å"They can't all be 911 Turbos.† She sighed. â€Å"I may have to acquire one of those legally. It was fabulous.† â€Å"I'll get you one for Christmas,† Edward promised. Alice turned to beam at him, which worried me, as she was already speeding down the dark and curvy hillside at the same time. â€Å"Yellow,† she told him. Edward kept me tight in his arms. Inside the gray cloak, I was warm and comfortable. More than comfortable. â€Å"You can sleep now, Bella,† he murmured. â€Å"It's over.† I knew he meant the danger, the nightmare in the ancient city, but I still had to swallow hard before I could answer. â€Å"I don't want to sleep. I'm not tired.† Just the second part was a lie. I wasn't about to close my eyes. The car was only dimly lit by the dashboard controls, but it was enough that I could see his face. He pressed his lips to the hollow under my ear. â€Å"Try,† he encouraged. I shook my head. He sighed. â€Å"You're still just as stubborn.† I was stubborn; I fought with my heavy lids, and I won. The dark road was the hardest part; the bright lights at the airport in Florence made it easier, as did the chance to brush my teeth and change into clean clothes; Alice bought Edward new clothes, too, and he left the dark cloak on a pile of trash in an alley. The plane trip to Rome was so short that there wasn't really a chance for the fatigue to drag me under. I knew the flight from Rome to Atlanta would be another matter entirely, so I asked the flight attendant if she could bring me a Coke. â€Å"Bella,† Edward said disapprovingly. He knew my low tolerance for caffeine. Alice was behind us. I could hear her murmuring to Jasper on the phone. â€Å"I don't want to sleep,† I reminded him. I gave him an excuse that was believable because it was true. â€Å"If I close my eyes now, I'll see things I don't want to see. I'll have nightmares.† He didn't argue with me after that. It would have been a very good time to talk, to get the answers I neededneeded but not really wanted; I was already despairing at the thought of what I might hear. We had an uninterrupted block of tirre ahead of us, and he couldn't escape me on an airplanewell, not easily, at least. No one would hear us except Alice; it was late, and most of the passengers were turning off lights and asking for pillows in muted voices. Talk would help me fight off the exhaustion. But, perversely, I bit my tongue against the flood of questions. My reasoning was probably flawed by exhaustion, but I hoped that by postponing the discussion, I could buy a few more hours with him at some later timespin this out for another night, Scheherazade-style. So I kept drinking soda, and resisting even the urge to blink. Edward seemed perfectly content to hold me in his arms, his fingers tracing my face again and again. I touched his face, too. I couldn't stop myself, though I was afraid it would hurt me later, when I was alone again. He continued to kiss my hair, my forehead, my wrists but never my lips, and that was good. After all, how many ways can one heart be mangled and still be expected to keep beating? I'd lived through a lot that should have finished me in the last few days, but it didn't make me feel strong. Instead, I felt horribly fragile, like one word could shatter me. Edward didn't speak. Maybe he was hoping I would sleep. Maybe he had nothing to say. I won the fight against my heavy lids. I was awake when we reached the airport in Atlanta, and I even watched the sun beginning to rise over Seattle's cloud cover before Edward slid the window shut. I was proud of myself. I hadn't missed one minute. Neither Alice nor Edward was surprised by the reception that waited for us at Sea-Tac airport, but it caught me off guard. Jasper was the first one I sawhe didn't seem to see me at all. His eyes were only for Alice. She went quickly to his side; they didn't embrace like other couples meeting there. They only stared into each other's faces, yet, somehow, the moment was so private that I still felt the need to look away. Carlisle and Esme waited in a quiet corner far from the line for the metal detectors, in the shadow of a wide pillar. Esme reached for me, hugging me fiercely, yet awkwardly, because Edward kept his arms around me, too. â€Å"Thank you so much,† she said in my ear. Then she threw her arms around Edward, and she looked like she would be crying if that were possible. â€Å"Youwill never put me through :hat again,† she nearly growled. Edward grinned, repentant. â€Å"Sorry, Mom.† â€Å"Thank you, Bella,† Carlisle said. â€Å"We owe you.† â€Å"Hardly,† I mumbled. The sleepless night was suddenly overpowering. My head felt disconnected from my body. â€Å"She's dead on her feet,† Esme scolded Edward. â€Å"Let's get her home.† Not sure if home was what I wanted at this point, I stumbled, half-blind, through the airport, Edward dragging me on one side and Esme on the other. I didn't know if Alice and Jasper were behind us or not, and I was too exhausted to look. I think I was mostly asleep, though I was still walking, when we reached their car. The surprise of seeing Emmett and Rosalie leaning against the black sedan under the dim lights of the parking garage revived me some. Edward stiffened. â€Å"Don't,† Esme whispered. â€Å"She feels awful.† â€Å"She should,† Edward said, making no attempt to keep his voice down. â€Å"It's not her fault,† I said, my words garbled with exhaustion. â€Å"Let her make amends,† Esme pleaded. â€Å"We'll ride with Alice and Jasper.† Edward glowered at the absurdly lovely blond vampire waiting for us. â€Å"Please, Edward,† I said. I didn't want to ride with Rosalie any more than he seemed to, but I'd caused more than enough discord in his family. He sighed, and towed me toward the car. Emmett and Rosalie got in the front seat without speaking, while Edward pulled me in the back again. I knew I wasn't going to be able to fight my eyelids anymore, and I laid my head against his chest in defeat, letting them close. I felt the car purr to life. â€Å"Edward,† Rosalie began. â€Å"I know.† Edward's brusque tone was not generous. â€Å"Bella?† Rosalie asked softly. My eyelids fluttered open in shock. It was the first time she'd ever spoken directly to me. â€Å"Yes, Rosalie?† I asked, hesitant. â€Å"I'm so very sorry, Bella. I feel wretched about every part of this, and so grateful that you were brave enough to go save my brother after what I did. Please say you'll forgive me.† The words were awkward, stilted because of her embarrassment, but they seemed sincere. â€Å"Of course, Rosalie,† I mumbled, grasping at any chance to make her hate me a little less. â€Å"It's not your fault at all. I'm the one who jumped off the damn cliff. Of course I forgive you.† The words came out like mush. â€Å"It doesn't count until she's conscious, Rose,† Emmett chuckled. â€Å"I'm conscious,† I said; it just sounded like a garbled sigh. â€Å"Let her sleep,† Edward insisted, but his voice was a little warmer. It was quiet then, except for the gentle thrum of the engine. I must have fallen asleep, because it seemed like seconds later when the door opened and Edward was carrying me from the car. My eyes wouldn't open. At first I thought we were still at the airport. And then I heard Charlie. â€Å"Bella!† he shouted from some distance. â€Å"Charlie,† I mumbled, trying to shake off the stupor. â€Å"Shh,† Edward whispered. â€Å"It's okay; you're home and safe. Just sleep.† â€Å"I can't believe you have the nerve to show your face here.† Charlie bellowed at Edward, his voice much closer now. â€Å"Stop it, Dad,† I groaned. He didn't hear me. â€Å"What's wrong with her?† Charlie demanded. â€Å"She's just very tired, Charlie,† Edward assured him quietly. â€Å"Please let her rest.† â€Å"Don't tell me what to do!† Charlie yelled. â€Å"Give her to me. Get your hands off her!† Edward tried to pass me to Charlie, but I clung to him with locked, tenacious fingers. I could feel my dad yanking on my arm. â€Å"Cut it out, Dad,† I said with more volume. I managed to drag my lids back to stare at Charlie with bleary eyes. â€Å"Be mad at me.† We were in front of my house. The front door was standing open. The cloud cover overhead was too thick to guess at a time of day. â€Å"You bet I will be,† Charlie promised. â€Å"Get inside.† i'†Kay. Let me down,† I sighed. Edward set me on my feet. I could see that I was upright, but I couldn't feel my legs. I trudged forward anyway, until the sidewalk swirled up toward my face. Edward's arms caught me before I hit the concrete. â€Å"Just let me get her upstairs,† Edward said. â€Å"Then I'll leave.† â€Å"No,† I cried, panicking. I hadn't got my answers yet. He had to stay for at least that much, didn't he? â€Å"I won't be far,† Edward promised, whispering so low in my ear that Charlie didn't have a hope of hearing. I didn't hear Charlie answer, but Edward headed into the house. My open eyes only made it till the stairs. The last thing I felt was Edward's cool hands prying my fingers loose from his shirt.

Melbournes Weather And Climate Environmental Sciences Essay

Weather affects everybody. Consequently it is of involvement non merely to occupants of an country, but besides to visitants. The undermentioned information is designed merely as a general study ; one to give occupants more cognition of their environment and tourists an thought of what can be expected. Melbourne enjoys a temperate clime with warm-hot summers ; spring and fall are balmy and mild, the winters cool. Melbourne is rarely unbearably cold or unbearably hot, temperature extremes when they do happen see the hotter kingdom of the thermometer doing more jobs than the colder. There is a repute for rain in the metropolis, which is statistically baseless as Melbourne receives merely 50 per centum of the mean rainfall of either Brisbane or Sydney. Possibly it can sometimes be a small unpredictable, nevertheless, it is a comfy environment to be in whatever the season. In fact it is a great topographic point to watch the seasons change, they are so clearly defined and so extremely ocular within the many Parkss and gardens of fall and spring, giving rise to all of natures dramatic beauty and appeals within the confines of a great metropolis. Melbourne lays within the southern hemisphere where the seasons are reversed to those in Europe, North America and most of Asia. Melbourne ‘s alterations of seasons are renown for get downing late, the â€Å" functionary † first twenty-four hours of summer is 21st December, but it seldom feels like summer until mid January or even later. During the summer months out-of-door activities in peculiar the fabulous Melbourne beaches are popular with both locals and visitants.Melbourne ‘s conditions by the monthJANUARY & A ; FEBRUARYIt is high summer in Melbourne during January and February, a typical twenty-four hours is warm and cheery with a refreshing sea zephyr geting from the South in the afternoon. A few yearss are cool and cloudy, a maximal temperature below 20 °C being recorded about one time a hebdomad. There are ever hot yearss and the twelvemonth ‘s highest temperature of about 40 °C is normally recorded during these two months. Some of the hot years s are accompanied by an unpleasant North air current, which can be rather strong. Largely there are merely one or two hot yearss in a row. Occasionally hot conditions may go on for three or more yearss, when the day-to-day visual aspect of that cool refreshing, north bound sea zephyr in the afternoon, becomes that twenty-four hours ‘s most welcome visitant. The twelvemonth ‘s warmest dark, with a minimal temperature of about 24 °C, is besides recorded during these two months. Hot weather usually ends with an disconnected cool alteration when the quicksilver may fall by 10 °C in merely 20 proceedingss. Some of these alterations are dry and waterless ; showers and electrical storms accompany others. High degrees of humidness create uncomfortableness on really few yearss, largely towards the terminal of a hot enchantment. It is non uncommon for a two weeks to go through without rain. On occasions prolonged heavy rain can fall.MarchMarch is a transitional month between s ummer and fall. Hot conditions can be experienced in the first two weeks, when the month ‘s highest temperature of about 35 °C is normally recorded ; it may good be accompanied by a strong northwards air current during the twenty-four hours. The hot conditions normally comes to an terminal with a crisp air current alteration to the sou'-west and a rapid autumn in temperature. Humidity is uncomfortable on about one twenty-four hours merely. Many yearss are mild and cheery although some yearss are cool and cloudy. A maximal temperature below 20 °C is recorded about twice a hebdomad. The afternoon sea zephyr is non near every bit strong as in mid-summer. Nights are perceptibly cooler than in the predating month. Towards the terminal of March, it is rather common for the nightlong temperature to fall below 10 °C on one or two occasions. The month is reasonably dry nevertheless drawn-out heavy rain, falls on occasion.AprilApril is a pleasant month, frequently with enchantment s of all right cheery conditions enduring several yearss during which the temperature on occasion exceeds 25 °C. Every 2nd twelvemonth 30 °C is exceeded. The darks are rather cool with temperatures falling below 10 °C several times a hebdomad. Once in every five old ages an nightlong minimal temperature below 5 °C is recorded. Fog occurs during the early forenoon on a few occasions but clears to a cheery twenty-four hours. There are normally several yearss of strong air current ; largely from the North but the mean wind velocity of 9 kilometers per hr is the lowest of any month. Prolonged heavy rain falls on occasion. In April 1960, 172 millimeter fell within three yearss. On the other manus, April 1923 is the lone rainless calendar month on record.MAYMay is an appreciably cooler month. The last case until spring of temperatures in the low 20s normally occurs in the first two weeks. In May 1904 the temperature exceeded 20 °C on all but two of the first 15 yearss. The first hoars of the twelvemonth occur in the outer suburbs tardily in the month. In the metropolis itself, the coldest dark of the month normally has a minimal temperature of 4 °C, a small excessively high for hoar. Fog occurs on several forenoons but both frost and fog are normally followed by a all right and cheery twenty-four hours. This late fall, early winter period is noteworthy for drawn-out periods of really light air currents in Melbourne, although there are a few yearss of strong air current, largely from the North. Cloudy and showery conditions may prevail for some yearss at a clip, but prolonged heavy rain is rare.JuneThe conditions in June is cold, frequently with enchantments of all right and unagitated conditions. There are more yearss with really light air currents in June than in any other month. It is besides the foggiest month. Fog normally forms in the late eventide and clears by mid-morning, on occasion it may prevail for most of the twenty-four hours. Many yearss a re nebulose, June being the cloudiest month of the twelvemonth. Nights are cold with occasional hoars, largely in the outer suburbs, the lowest temperature for the month in the metropolis normally being about 2 °C. Rain falls on one twenty-four hours in two and sometimes it is in the signifier of mizzle in the forenoon which clears to a all right twenty-four hours. Heavy rain is rare.JULY & A ; AUGUSTThe windiest clip of the twelvemonth in Melbourne begins in July. There may be several yearss in sequence of strong, cold North to northwest air currents, frequently with cloud and some light rain. The conditions is often cold and cloudy. The few yearss of unagitated cheery conditions are accompanied by cold darks with hoar or fog. Fog normally forms late in the eventide and clears by mid-morning, but on occasion persists for the whole twenty-four hours during July. There are normally a few really cold yearss with strong southern air currents and showers, light snow may fall on the hi lls within 35 kilometer of the metropolis Centre. On rare occasions, snow even falls in the metropolis. The twelvemonth ‘s coldest twenty-four hours, with a maximal temperature of about 9 °C, normally occurs during July. Some rain falls on an norm of one twenty-four hours in two ; on some of these yearss there may be merely a small mizzle or a light shower. The highest figure of wet yearss in any one-month in the metropolis is 27, in August 1939. However, heavy rain is rare at this clip of the twelvemonth. In late August there are some warmer yearss, when the temperature normally reaches 20 °C for the first clip since May.SeptemberSeptember is the first month of spring, which is the most mutable season of the twelvemonth. A full scope of conditions may be experienced within a few yearss, from warm, unagitated and cheery to cold, windy and showery. There are several cloudy to cloud yearss. September is another blowy month. Most strong air currents are from the North, these frequently occur on the heater yearss. There besides are on occasion strong cold sou'-west air currents with showery conditions. The temperature normally reaches the mid-20s for the first clip since April. Nights are cool, hoar is reasonably rare, and the lowest temperature for the month in the metropolis being about 4 °C. Fog is uncommon. Rain is higher in spring than in winter, falling on one twenty-four hours in two. There are yearss with merely a small mizzle or a light shower but heavy rain falls on occasion.OctoberThe mutable conditions of spring continues in October, there is greater contrast between the heater and colder yearss than in the predating month. The maximal temperature exceeds 25 °C one time a hebdomad. However, it besides fails to make 15 °C one time a hebdomad. There are several cloudy to cloud yearss and many yearss are blowy. Most strong air currents are northwards and warm, but there are on occasion strong cold sou'-west air currents conveying rainy con ditions. Warm windy conditions may be followed by a sudden alteration to colder conditions with showers. Rain falls on about one twenty-four hours in two, some of it heavy.NovemberMutable and blowy conditions continues in November. There is frequently great contrast in the temperature from twenty-four hours to twenty-four hours. Warm to hot and cheery yearss and cold and rainy yearss may follow each other in rapid sequence. There are besides some cloudy to cloud yearss. Nights are normally mild. Many yearss are blowy. Most strong air currents are northwards and warm, nevertheless cold showery conditions with strong southern air currents can happen. The month ‘s warmest twenty-four hours registers a maximal temperature of about 34 °C while the month ‘s coldest twenty-four hours experiences a maximal temperature of merely 16 °C. Some of the most terrible storms with gales and rain have occurred at this clip of the twelvemonth.DecemberThe conditions is less mutable in D ecember than it is in November, although it still can be rather varied. Cool and cloudy conditions can predominate for some yearss at a clip during which the temperature remains below 20 °C. There are besides some hot yearss, temperatures transcending 30 °C on about six occasions, but hot conditions does non frequently last for more than two yearss at a clip. There have, nevertheless, been occasions when it persisted for much longer. Hot yearss are sometimes accompanied by an unpleasant North air current, which can be rather strong. On about two yearss high temperatures are associated with high humidness and there may be electrical storms in the late afternoon on these occasions. Hot weather frequently comes to an terminal with an disconnected cool alteration when the temperature may fall by approximately 10 °C in 20 proceedingss. Some of these alterations are accompanied by showers and electrical storms so followed by strong and cold southwesterly air currents. Nights are nor mally mild yet during hot weather the temperature overnight may non fall below 20 °C. Heavy rain falls on occasions. Like many urban environments, Melbourne faces some important environmental issues, many of them associating to the metropolis ‘s big urban footmark and urban conurbation and the demand for substructure and services. One such issue is H2O use, drouth and low rainfall. Drought in Victoria, low rainfalls and high temperatures deplete Melbourne H2O supplies and clime alteration may hold a long-run impact on the H2O supplies of Melbourne. [ 96 ] Melbourne has been in a drouth since 1997. [ 97 ] In response to low H2O supplies and low rainfall due to drought, the authorities implemented H2O limitations and a scope of other options including: H2O recycling strategies for the metropolis, inducements for family H2O armored combat vehicles, greywater systems, H2O ingestion consciousness enterprises, and other H2O salvaging and recycle enterprises ; besides, in June 2007, the Bracks Government announced that a $ 3.1 billion Wonthaggi desalinization works would be built on Victoria ‘s south-east seashore, capable of handling 150 billion liters of H2O per twelvemonth, [ 98 ] every bit good as a 70A kilometer ( 43 myocardial infarction ) grapevine from the Goulburn country in Victoria ‘s North to Melbourne and a new H2O grapevine associating Melbourne and Geelong. Both undertakings are being conducted under controversial Public-Private Partnerships and a battalion of independent studies have found that neither undertaking is required to provide H2O to the metropolis and that Sustainable Water Management is the best solution and in the interim, the drouth must be weathered. [ 99 ] In response to Attribution of recent clime alteration, the City of Melbourne, in 2002, set a mark to cut down C emanations to net nothing by 2020 [ 100 ] and Moreland City Council established the Zero Moreland plan, nevertheless non all metropolitan municipalities have followed, with the City of Glen Eira notably make up one's minding in 2009 non to go carbon impersonal. [ 101 ] Melbourne has one of the largest urban footmarks in the universe due to its low denseness lodging, ensuing in a huge suburban conurbation, with a high degree of auto dependance and minimum public conveyance outside of interior countries. [ 102 ] Much of the flora within the metropolis are non-native species, most of European beginning, and in many instances plays host to invasive species and noxious weeds. [ 103 ] Significant introduced urban plagues include the Common Myna, [ 104 ] Feral Pigeon, [ 105 ] Brown Rat, [ 106 ] HYPERLINK â€Å" # cite_note-106 † [ 107 ] European Wasp, [ 108 ] Common Starling and Red Fox. [ 109 ] Many outlying suburbs, peculiarly towards the Yarra Valley and the hills to the north-east and east, have gone for extended periods without regenerative fires taking to a deficiency of saplings and underbrush in urbanized native bushland. The Department of Sustainability and Environment partly addresses this job by on a regular basis firing off. [ 110 ] HYP ERLINK â€Å" # cite_note-stateoffire-110 † [ 111 ] Several national Parkss have been designated around the urban country of Melbourne, including the Mornington Peninsula National Park, Port Phillip Heads Marine National Park and Point Nepean National Park in the south E, Organ Pipes National Park to the North and Dandenong Ranges National Park to the E. There are besides a figure of important province Parkss merely outside Melbourne. [ 112 ] HYPERLINK â€Å" # cite_note-112 † [ 113 ] Duty for modulating pollution falls under the legal power of the EPA Victoria and several local councils. Air pollution, by universe criterions, is classified as being good. Summer and fall are the worst times of twelvemonth for atmospheric haze in the urban country. [ 90 ] HYPERLINK â€Å" # cite_note-113 † [ 114 ] Another recent environmental issue in Melbourne was the Victorian authorities undertaking of channel intensifying Melbourne Ports by dredging Port Phillip Bay – the Port Phillip Channel Deepening Project. It was capable to controversy and rigorous ordinances among frights that beaches and marine wildlife could be affected by the perturbation of heavy metals and other industrial deposits. [ 74 ] HYPERLINK â€Å" # cite_note-114 † [ 115 ] Other major pollution jobs in Melbourne include degrees of bacteriums including E. coli in the Yarra River and its feeders caused by infected systems, [ 116 ] every bit good as litter. Up to 350,000 coffin nail butts enter the storm H2O overflow every twenty-four hours. [ 117 ] Several plans are being implemented to understate beach and river pollution. [ 74 ] HYPERLINK â€Å" # cite_note-litter1-117 † [ 118 ] In February 2010, The Transition Decade, an enterprise to passage human society, economic sciences and environment towards sustainability, was launched in Melbourne. [ 119 ] Melbourne has a repute for its mutable conditions. A tip for any visitant is to be prepared for anything – take an umbrella and wear beds that can be worn or removed as needed! As a general regulation, Melbourne enjoys a temperate clime with warm to hot summers, mild and sometimes barmy springs and fall, and cool winters. While Melbourne has a repute for rain, the metropolis really receives less rainfall than either Brisbane or Sydney. Melbourne is an first-class topographic point to see the seasons change. In summer, most people head out to see our aureate beaches. In fall, see the glorious leaf of the many European-style Parkss that fringe the CBD.A In winter, Melburnians enjoy the heat of cozy coffeehouse and bars. Spring is a clip for reclamation – a great clip to head back into our Parkss and revel in our beautiful gardens.

Dementia care Essays

Dementia care Essays Dementia care Essay Dementia care Essay The public outdoor universe is seldom conceived of as an appropriate scene for a individual with dementia’ : Critically discourse this statement with mention to your reading and pattern or caring experience. Use at least one instance survey or sketch of up to 350 words taken from your pattern or caring experience. This should back up your statement and illustrate either the chances and/or the challenges of accessing the out-of-doorss. Assignment to be: 2500 words Peoples with dementedness have the right to a dignified, healthy, safe, and friendly environment where they are treated as peers regardless their increasing age or decreasing capablenesss. ( Mitchell et el. , 2004 ) . They can still keep their abilities to get by independently throughout the early or mild phases of dementedness. They still have the desire to remain independent and have control over their ain lives. It is indispensable for people with dementedness to see regular mental and physical exercising to maintain their heads and organic structures active and to keep societal contact. If the streets in their vicinities are non designed to run into their demands they will be trapped in their places, because their antecedently safe and unafraid vicinity changed into a harmful and unsafe environment. There is an increasing demand better urban design through the Local Planning Authorities, as such urban contrivers should take in consideration the deduction of non merely normal agei ng but they should enable persons with assorted types of cognitive damages to keep their independency ( Burton A ; Mitchell, 2006 ) . Effectss and challenges of dementedness Physical, mental, and psychological alterations are due to the ageing procedure, and can embrace several little damages in hearing, vision, ability, mobility, and memory. These affect senior individual’s ability to populate in their milieus with easiness. This is even more hard for persons with dementedness because they have to get by with both the normal ripening effects and the challenges of dementedness that cause a menace to their personhood and consequence in the loss of individuality ( Burton A ; Mitchell, 2006, Chaudhury, 2008 ) . Dementia pose a figure of behavioral, personality, and cognitive alterations for illustration restlessness, agitation, depression, and anxiousness. There is a typical diminution in physical and mental abilities. They develop a typical manner of mobility in the signifier of an unsteady scuffling gait with a hunched position, ever looking down and as such they are non cognizant of their milieus. Dementia besides result in sensory damage which c an include hearing and vision. Colour agnosia is frequently intensified by dementedness, dark colorss and combinations thereof is hard to separate. There might besides be impaired depth perceptual experience, crisp color contrasts or forms on the land will be interpreted as stairss or holes, shiny or brooding surfaces looks slippery and moisture, buzzy designs or insistent lines will do giddiness and that can ensue in trips or falls. The mental diminution in dementedness is lasting and incurable, it might come on bit by bit and ensue in unpredictable physical impairment. During the mild to chair phases their short-run memory is really delicate and their long-run memory remains acute ( Burton A ; Mitchell, 2006 ) . Negative feelings The statement, The public outdoor universe is seldom conceived of as an appropriate scene for a individual with dementia’ said it all. There are presently over 750,000 people with dementedness in the UK and this is predicted to lift to about 870,000 by 2010 and over 1, 8 million by 2050 . ( Burton A ; Mitchell, 2006, p. 27 ) . But people with dementedness is disabled and disempowered by the unfriendly and insecure environment, it does non run into their cognitive damage demands, which is ignored. Accessibility for these persons have become a immense job, there is positive transmutations for normal disablements but non effectual plenty to take into consideration the different barriers for persons with dementedness and their alone damages. Burton and Mitchell ( 2006 ) found that persons with dementedness experience negative feelings that include fearfulness and anxiousness. This is due to the fright associated with their diminution in mobility and vision. Burton and Mitchell be sides indicated the complications and hazards presented by bing metropolis environments for case irregular pavement, hapless seating, no shelter, steep slopes, a deficiency of signposting, and bikes on pathwaies. The psychological and societal troubles are besides serious obstructions for illustration, hapless coach services, unavailability of local stores, inadequacy of lavatory services, and the possibility of acquiring lost. Changeless noise of heavy traffic flow disturbs the individual with dementia’s hearing and has an influence on their concentration. Unexpected, loud sounds frequently frighten them. Another no-go’ installation is the traveling staircases in any public edifice, it hinders a individual with dementedness who suffers vision-impairment to judge the staircases distance and velocity. ( Blackman et al. 2010 ) Sketch The above findings support the lovingness experience in my pattern in that the public outdoor universe is non an appropriate scene for a individual with dementedness, they do see obstructions and challenges on a day-to-day footing when accessing the out-of-doorss as proven in my sketch: One of the occupants, Mr X, in my attention scene has been sing Schizophrenia for many old ages and he has besides diagnosed with Vascular Dementia. He was from the local country and really familiar with the vicinity and community and is good known by some of the locals. He had free entree in and out of the Care Home for many old ages but late we received a phone call from a local store that informed us that Mr X had lashed out towards one of their staff members who approached him to back up and steer him. At one phase Mr X entered a private belongings without consent. He besides developed some hurts on his lower legs and custodies and besides got on the incorrect public conveyance. It was non really pleasant to affect the constabulary to turn up Mr X and to steer him back to his ain place. After detecting Mr X’s alteration in behavior we determined that there was a impairment in his physical and mental operation, for illustration he could non retrieve where a lavatory installation was available and used the ally of the local store. He besides entered a private belongings because that was his old place. Due to the uneven paseos he besides tripped and fell, wounding his legs and custodies. Furthermore, Mr X could non read or understand the electronic screen at the coach halt doing him to utilize the incorrect public conveyance. We had to affect Mr X’s General Practitioner to reexamine his medical intervention and harmonizing to the statute law we had to remake his hazard appraisals. Out of experience and observation we are cognizant that a individual with dementia experience bad yearss and good yearss, and it can be debatable to stipulate at what stage their dementedness has developed. But Mr X still has the capacity to do his ain determinations and as such he decided to go on with his day-to-day visits to the local vicinity as normal. We understand and back up his determination, because this day-to-day modus operandi walk about’ was really critical to keep his self-respect, independency, and his quality of life. However, Mr X agreed to inform staff when he is go forthing the installation and when he can be expected back, following the internal place policy to maintain him safe and secure. Positive transmutations As mentioned above there was positive transmutations for normal disablements, the UK Disability Discrimination Act updated in 2005 affected a alteration in attitudes towards design for disablement in order to run into the demands of anyone with disablement. Accessibility has become the most of import job because of the increasing population of older persons and more positive attitudes towards disablement in general. Recently the mission for dementedness friendly communities received an sweetening from the Prime Minister’s Challenge on dementedness: a national challenge. In his challenge the Prime Minister highlighted three cardinal countries ( see Prime Minister’s Challenge, 2012, p.5 ) Driving betterments in wellness and attention. Making dementedness friendly communities that understand how to assist. Better research. Mitchell ( 2012 ) identified merely six undertakings that have addressed the dementia-friendly design of vicinities. That includes a three twelvemonth research undertaking, which was sponsored by the Engineering and Physical Sciences Research Council ( EPSRC ) . Persons with dementedness and older people in the community were straight involved, through escorted walks around their ain vicinities and in depth interviews. During the research the vicinities were measured, mapped, and evaluated by utilizing a developed checklist of environmental characteristics. This research identified six cardinal design rules that are necessary and required to do the streets and vicinities more dementia friendly. The streets need to be safe, comfy, accessible, familiar, legible, and typical ( Burton A ; Mitchell, 2006 ) . Acquaintance The roads and out-of-door environments and characteristics should be recognizable and easy apprehensible by older persons, particularly for the individual with dementedness who experience confusion, spacial freak out, and memory troubles. Persons with dementedness do non recognize modernistic unfamiliar designs, they are used to traditional designs with the chief entryway confronting the street with normal singing doors and non go arounding or skiding doors. They besides fail to recognize modern designed street furniture, for illustration modern coach shelters, telephone boxes, or an automated Superloo’ ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . To accomplish acquaintance in the outdoor environment the followers can be done. Long-established streets can be maintained, local manners, stuffs, and signifiers should be used for new developments, and any alterations should be incremental and on a minor-scale ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . Discernability Legible roads refers to an easy to recognize web of waies and junctions with simple, obvious marks and noticeable, unmistakeable characteristics. Some persons with dementedness sub-consciously use assorted techniques to happen their manner. These include visualizing their path through mental maps, path planning by utilizing the same path every clip, and they can follow symbols that are realistic and clear. Most persons with dementedness find it hard to follow or understand the outdoor marks. A bunch of marks is really confusing and hard to read and understand. Peoples with dementia prefers straightforward, simple marks fixed to the wall. For illustration the station office mark is familiar and the coloring material is acceptable for people with color agnosia. Another technique they tend to utilize in order to happen their manner is familiar landmarks and environmental characteristics, such as the letterbox at the corner or a street cafe . It can go on that persons with dementedness g et lost at times, that is due to confusion, freak out, or distractions like sudden loud noise that causes a interruption in concentration ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . To accomplish discernability in the out-of-door environment, streets should be laid out on an irregular grid form, staggered and this will let the connexion of paths that is easy to understand. Forked and T-junctions decrease the sum of paths and offer focal point points at the terminal of the roads ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . Peculiarity Distinctive streets replicate the community’s character through the usage of a assortment of characteristics, colorss, signifiers and stuffs that provide the edifices and streets with their ain character and individuality. It is indispensable for people with dementedness to follow a path with a assortment of local manners, forms, sizes, and colour that will assist them keep concentration. They prefer a visit to the Parkss that presents them with mix activities such as adequate seating, verdure, and public art ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . To accomplish peculiarity and to assist dementia people find their manner in the outdoor environment it is of import to supply interesting and apprehensible topographic points, usage landmarks, and environmental characteristics. First, make usage of aesthetic characteristics such as H2O pumps, attractive gardens, hanging baskets, fountains, and trees. Second, utilize practical characteristics for illustration street furniture that includes familiar missive boxes, ruddy K6 telephone box, coach shelters, and safe public seating ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . Handiness Accessibility provinces to which degree the local streets empower people with any physical, mental, or centripetal damage to make, enter, and walk to topographic points they wish to see. Older people, including people with dementedness are no longer able to drive on their ain or to utilize any public conveyance. Their trips are limited, due to their personal capablenesss, to local topographic points within walking distance for their places. With the diminution of their mobility they can non walk fast or far distances and they struggle to get by in crowded topographic points because they need adequate infinite on the paseos. Level alterations besides create barriers for frail people, likewise inclines or stairss are a challenge for people with mobility jobs ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . To achieve handiness for frail people, they should sooner populate no more than 125m from the nearest station box or telephone with 2m broad tracts and no more than 500m from important services and installations. There should besides be public siting every 100m to 125m ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . Comfort Comfort for older people and people sing lasting incapacity can include streets that allow them to see topographic points of their pick without any mental or physical agitation, it provides them with a welcoming and composure feeling ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . To accomplish a comfy environment the streets must be designed in a manner that it is welcoming, quiet, unfastened, and accessible by supplying adequate public seating, shelter, and lavatories. The seating must sooner be a wooden place with arm and back remainders. Bus stops should supply shelter, with crystalline sides and level seats of non-slippery stuff that do non carry on cold or heat ( Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) . Safety Safety is a critical feature of a friendly environment for dementedness people, they have to be able to travel around without fright of tripping, falling, being run-over, or attacked. Safe streets will be well-lit, broad, field, degree, non-slippery, non-reflected, and smooth footways with stray bike lanes and in forepart of constructing come ining ways ( Blackman et al. , 2010, Burton A ; Mitchell, 2006, Mitchell et el. , 2004 ) The above rules outline the design guidelines to a more out-of-door friendly environment for people with dementedness. Burton and Mitchell ( 2006 ) besides provides 65 recommendations and by utilizing these it will back up the design and re-design of an easy to utilize and welcoming vicinity. To summarize, it is clear that people with dementedness, at least during their mild to chair phases, can still keep their ability to get by independently and any regular mental and physical exercising is indispensable to keep their self-respect, independency, and their quality of life as seen in the sketch. That is why it is so of import to us to guarantee that the out-of-door environment is accessible, unfastened, and safe for people with all phases of dementedness. If this can non be achieved the environment out at that place becomes a chilling and awful universe for people with dementedness. Although, the vicinity environment is non dementia friendly at present there is positive betterments and force per unit area from Government, through the Prime Minister’s Challenge on dementedness. Importantly, the research undertaking identified six rules of a dementedness friendly environment that can be used for future planning and executions. This will guarantee that all new developments that take these principals into consideration will be in line with suggested and prescribed regulations that cater for a safe and accessible environment for people with dementedness.

Furniture Marketing Case Study Example | Topics and Well Written Essays - 5000 words

Furniture Marketing - Case Study Example The owner, Martin Smith has designed a new product and is willing to launch it on 25th of March 2010. As the world is currently experiencing a recession, consideration will need to be paid to the price and dynamics of the product. This will be achieved by the marketing and strategy plan. Having experience for eight years in producing furniture, Mr. Martin has come up with the idea of producing a computer desk that can be used to study as well. What makes this product different from other computer desks in the market is the ability to adjust the size and adapt to the room size (Bennington, 2004). The product design is attractive and can be ordered in different colors. The non-adjustable part of the desk is 75cm (horizontal). There are extensions on either side of the desk that can be extended by 40cm. Its height is 72cm and the legs are metallic. Both sides of the desk have drawer space which can contain CDs, books or the PC case. The total weight will be 67.5Kg. The current UK legislation may have a negative impact due to increase in taxes. If taxes increase this increase may have to be passed down to the customer. Thus price of the product will increase. This will affect the business. Transport costs too would be affected. Because of credit crunch many students from different cultural backgrounds will be reluctant to register in universities. ... The cost of the desk is affordable to the majority Since there are some value added features in this product there is bound to be greater demand for this desk Weaknesses Since there are many similar products in the market there will be a stiff competition Since this is a new product the people would be reluctant to buy it Opportunities Since computers are used by the majority of the public at homes, offices, universities and colleges there is a greater demand for computer desks. Product placement strategy related opportunities. Company can place the product in well researched market segments like universities and colleges in London. It can make use of its manufacturing division and technical control division to enhance efficiency by reducing costs. Threats Market penetration pricing strategy adopted by rival furniture manufactures is a threat. Total Concept also has to adopt a similar strategy. The bigger rivals have a better supply chain advantage. They buy products at cheaper prices thus can afford to sell it at cheaper prices 3.2 PEST Analysis PEST Analysis is a strategic analysis method that is used to understand market growth and the business position potentials and directions. Political The current UK legislation may have a negative impact due to increase in taxes. If taxes increase this increase may have to be passed down to the customer. Thus price of the product will increase. This will affect the business. Transport costs too would be affected. Social Because of credit crunch many students from different cultural backgrounds will be reluctant to register in universities. This will have a negative effect on the

Wills World Cup Cricket Match Personal Statement

Wills World Cup Cricket Match - Personal Statement Example So Sri Lanka got points for the first two games and went directly to the quarter-finals. This never happened before or since in the Cricket World Cup. All the games after that were played in Pakistan or India. The Group A games between Australia and the West Indies were marvelous. All the players on the Australia team were very young. They did not have much World Cup level experience. Their captain, Mark Waugh, also was one of the best scorers of the tournament. They proved they were fighters. The Australians played their hardest against the West Indies veterans. Now the West Indies, as you know, is not one country, but a group of many islands in the Caribbean Sea. It was wonderful to watch how all these players put their skills together to make one terrific team. Brian McMillan and V. Chanderpaul were the team's star players. In one of the semi-final games, the "Windies" as they were called, threw everything they had at the Aussies, but it was not enough. The Australians charged into the final game, defeating the Windies by a score of 207 for 8 in 50 overs. All four of the Group A teams: West Indies, Australia, India and Sri Lanka advanced to the semi-finals. Sri Lanka and Australia played the final, and Sri Lanka was victorious in a dogged match over the Australians, 245 for 3 in 46.2 overs. The Sri Lankans captured the victory by seven wickets to take home the World Cup for 1996. The skilled players from India fascinated me during this tournament. Even though they did not play in the final match, two of their best players took the top awards in the Wills World Cup. Sachin Tendulkar scored an amazing total of 523 runs in all the matches he played. His teammate, Anil Kumble, was the top wicket scorer with 15. I remember the announcer talking about Sachin Tendulkar during the India semi-final game. He told us that Tendulkar was very young, in his early 20s, and had just married before the start of the tournament. He suggested to young men everywhere, "See what a happy marriage can do for you," meaning that Tendulkar played so well because he was very happy and contented. I always wonder if many young cricket players watching the Wills World Cup soon asked their girlfriends to marry them because of this advice. Very different from the India and Australia teams was the South African squad. Every player had played in at least one World Cup before. They were led by the legendary player Hansie Cronje (crow nyee). All of them were white. Apartheid had ended in South Africa, but there were no black players chosen for the team. Cronje was a tall, solidly built man. He had a strong-featured face, a beaky nose, piercing pale eyes and thin lips. He was very intimidating to his opponents. The South Africans fell to the hurricane speed pitches of the Windies, who beat them 264 for 8 in 50 overs. Hansie Cronje remained the permanent captain of the South Africa team for several more years. I was deeply saddened to hear of his death in a small plane crash in 2002. Another thing I remember clearly from the Wills World Cup was the players' uniforms. We are all used to seeing cricket players dressed in snow-white from collar to shoes. But not at the World Cup. The players wore polo-style shirts, short sleeved with two buttons at the top, in vibrant colors. The colors were usually taken from those in the country's flag, except the Windies,